tspSTORYTELLER

bringing brands to life

Prologue:

tspSTORYTELLER is the provision of strategy, messaging and the delivering of creatives to our clients by TSP’s Brand & Marketing team. Our goal is to engage top talent and enrich the candidate experience on your behalf, through customizable solutions that help grow your organization. Our goal is to drive your brand through our creative content, while attracting candidates through proven recruitment marketing techniques and engaging them with your story. Our designs and catchy copy support recruiters in finding the right talent at the right time.

Ch. 1: EVP Accelerator

A company's employer value proposition is key when targeting top talent. However, young organization moving quickly may not have the luxury to spend a year in marketing research and development to conduct large and time-consuming focus groups to understand what makes the brand and culture unique. We can provide you a fast-tracked R&D opportunity, while still pulling driving employee and company themes, values and brand nuances that can carry your story to market. You brand will continue to develop as your story unfolds, but EVP Accelerator gives a strong footing, fast.

Ch. 2: Recruitment Marketing Playbook

Our recruitment is a detailed guide of the best practices and directional steps for recruiters to share your story and opportunities with targeted candidates. Although customized to your needs and experience, it typically includes:

  • Social media strategy
  • Brand ambassador guide
  • Infographics, video ads and copy templates

Ch. 3: Candidate Engagement Portal

​Our candidate engagement portal provides clients fresh technology, enhanced branding, and streamlined communications and steps in the interview process. It is a hub of information exemplifying the culture, expectations, and aspects of an opportunity that mean most to candidates. We take a consultative approach to learning and sharing your story in a way that will attract and engage the right talent at the right time.  Although the details are always unique to each client, every portal includes:

  • Catchy attraction language
  • Creative visual aids
  • Parts of your story that candidates care about most

Our Process

 

Epilogue:

We believe a collaborative partnership where creatives meet recruitment subject matter experts, is the formula for the best storytelling methodology and presentation to deliver excellence to the candidate experience while connecting candidates to your opportunities. Utilizing tspSTORYTELLER is a differentiator for your recruitment process, positioning your brand as a brand that cares about candidates in a special way.